Copy directly connects you to your audience. The way you write has the power to create a message that your customer can relate to.
People want substance and authenticity, and it’s your voice, your story that’s
going to create that.
- Keep it simple
A modern mantra, less is definitely more. In a busy world, simplicity sounds
intelligent, confident, and contemporary. When you’re clear about what you do,
your customers are too. Simple sells. It’s my job to simplify your message, to
bring clarity to your business’s purpose and intention.
- Clear and Concise
Two words to write by. It’s easy to be overwhelmed, when you have so much to
say, or are unsure about what to say at all. And, that’s a big part of my job,
taking all that info or lack thereof and creating a compelling story that
belongs to you.
- Find pleasure in the process
For me there is a particular pleasure in the process of taking reams of content
and research about your brand and condensing them into a message that quickly
engages your audience and sets your brand apart.