what is
Copy Shop?

Copy Shop is a writing service for businesses big and small. Working with words, I have helped to tell stories and build identities for brands, cultural events, charities, products, and services. From creating names and taglines to writing web copy, micro copy, brochures, tone of voice, and editing, it’s my job to make words work for you.

Need a hand or a dig out? Let’s talk.

Words to write by. Why good copy matters.

-  More than words

Copy directly connects you to your audience. The way you write has the power to create a message that your customer can relate to. People want substance and authenticity, and it’s your voice, your story that’s going to create that.

- Keep it simple
A modern mantra, less is definitely more. In a busy world, simplicity sounds intelligent, confident, and contemporary. When you’re clear about what you do, your customers are too. Simple sells. It’s my job to simplify your message, to bring clarity to your business’s purpose and intention.

- Clear and Concise

It’s easy to be overwhelmed, when you have so much to say, or are unsure about what to say at all. And, that’s a big part of my job, taking all that info or lack thereof and creating a compelling story that belongs to you.

- Find pleasure in the process

For me there is a particular pleasure in the process of taking what information I have about your brand and finding a message that will speak to your audience and give your brand a voice.

All part of the service.

Naming -
A great name, will set you apart and create a sense of what you’re about from the get-go.  This can be one of the most challenging but satisfying aspects of branding if you get it right, of course. Creating a name, that captures your brand in a word or two is no mean feat and is crucial in defining your brand. I can help you with that.

Tagline -
What’s so good about what you do? What’s the thing that sets you apart? What do you want people to know about you? A good tagline will tell the world in a few select words. I can help you with that.

Story -
People want to know more; they want to know about you. They’re interested in a story, your story. They’re looking for something real, for a connection that speaks to them. How you do what you do, and why you do it are as important as what you’re selling. I can help you with that.

Tone of Voice -
What you say is important, but it’s the way you say it that makes people listen. Finding your voice in business isn’t easy; it starts with a deep understanding of who you are and requires commitment to create a sense of ownership and authenticity that will pay off. I can help you with that.

Body Copy -

These are the words that do the work, explaining and informing. They also tell your story, and sell your vision. Every word carefully considered, so your message is clear and credible. I can help you with that.

Need a hand or a dig out? Let’s talk and get words working for you.

Because, even words need a service.

So, whether your words need a little finesse or you’re finding it tricky to find them, let’s talk and make words work for you.