Saks Fifth Avenue: Burjuman Dubai

Role: Print, Press Releases, In-store messaging
Agency: Euro RSCG Dubai

Saks Fifth Avenue Burjuman Dubai is the biggest Saks store outside of the USA and is a popular shopping destination for those with designer tastes.

Saks were one of my biggest clients. They demanded a constant flow of communications from in-store promotional posters, emailers, invitations to brochures and leaflets. The pieces above are from the Saks A/W 2011 press promotions my contribution was writing the attractive descriptors on the images.

While in Dubai I worked on concepts for promotions for Marc Jacobs, Cavalli, Calvin Klein and was responsible for radio work for Rimmel in the region.

Camán & Co.
Role: Name, Brand Story, Copy

Camán & Co. was set up in 2013 to promote Irish sporting memorabilia in a distinctly graphic and modernist treatment.

My role was to name of the project, create a brand story and write web copy. Check it out! https://camanandco.ie

Role: Naming


In 2011 Dublin was shortlisted to be World Design Capital 2014. I worked with two independent designers on the initial proposal for the identity. My contribution was to edit the proposal and come up with a cool name for the initiative. Taking inspiration from the event I proposed Pivot Dublin. It worked as a call to action, to examine the city, to look at it from different angles, to look at the city in a new way; as a capital of design.

Although Dublin didn't win Pivot Dublin has gone on to become its own thing, as a great platform for the design community in Dublin.