Molloy and Sons
Role: Brand Story, Press Release and online content
Agency: Indigo and Cloth

Molloy and Sons is a family owned tweed business currently run by a father and son team based in Co. Donegal.

Today ‘Irish Tweed’ can come from anywhere but Ireland. Indigenous craft in Ireland has all but been obliterated by cheaper producers overseas and here we have a small company with the ambition to take it back. Wow what a story.

My job was to establish a tone of voice through the writing of PR material and web content which was a pleasure.